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Euromoney, May 9 2019

Read the full article here: https://www.euromoney.com/article/b1f7pnx05dytpn/daniel-wu-change-for-survival

CTBC, through its legacy institutions, started out as Taiwan’s first private securities underwriter in 1966. It evolved into a trust and investment business in 1971, brought the first credit cards to Taiwan in 1974 and in 1992 became a private commercial bank when licences were first awarded. In 2002, it became a financial holding company when that licensing regime opened up.

In recent years, the group’s priority has been expanding into insurance, buying the Taiwanese operations of Metlife, Manulife and Taiwan Life in the space of five years. Along the way it changed its name from Chinatrust in 2013.

“China is too confusing a name,” says CTBC president Daniel Wu. “In Indonesia people think we are from China and in Canada people think we are a trust company.”

But it wasn’t all bad.

“When you go to China and see high-ranking officers, they say: ‘Chinatrust must mean trust in China.’ So that’s good.”

Full article: https://www.euromoney.com/article/b1f7pnx05dytpn/daniel-wu-change-for-survival?copyrightInfo=true

 

Chris Wright
Chris Wright
Chris is a journalist specialising in business and financial journalism across Asia, Australia and the Middle East. He is Asia editor for Euromoney magazine and has written for publications including the Financial Times, Institutional Investor, Forbes, Asiamoney, the Australian Financial Review, Discovery Channel Magazine, Qantas: The Australian Way and BRW. He is the author of No More Worlds to Conquer, published by HarperCollins.

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