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1 July, 2016Euromoney, July 2016
Singapore’s ever-changing waterfront was revamped afresh in June with the arrival of a five-storey-high inflatable slide across the road from the Marina Bay Financial Centre.
It was put there by DBS, which backs an annual dragon boat regatta on the marina amid the skyscrapers. It was described, with careful precision, as “Southeast Asia’s tallest inflatable water-slide.” Southeast Asia? “Well, who knows what China has inflated,” explains a DBS insider.
In the name of research, Euromoney attempted this water-slide five times and can confirm it was an admirable beast in terms of height, velocity, and the noise it makes when you slam into the end of it facing the wrong way.
But the real question had to be: did CEO Piyush Gupta have a go? The answer, we’re told, is yes.
Full article: http://www.euromoney.com/Article/3567928/BackIssue/96293/DBSs-inflated-expectations
